Services

Creating the best digital marketing and PR plans for businesses of all sizes.




PR and Influencer outreach

Getting in front of the right media and influencers is key to amplifying your message. My team creates the press strategy, crafts pitches, writes press releases and creates the pertinent messaging to get your story in front of the right media and influencers. We also offer media training, press material creation and partnership strategies. 

Marketing And Messaging strategy

Are you speaking your customers language? Are you where they are? 
We help our clients hone in on their audience, figure out where they are spending their time and create a messaging strategy to get in front of them, encouraging them to take action. 

Social media strategy and content creation

Social media is a two-way street and one of the best ways to stay in touch with your customers and community. We work with our clients to create the best plans to nurture their social community by syncing the messaging and activity with the rest of your PR and marketing plans.

Media buys

The best plan is a well-rounded one. We provide paid advertising strategy and implementation including: SEO, SEM, Facebook and Instagram ad buys to deliver the most impact for your brand. 

Analytics and reporting

It's important to review what's working in your PR and Marketing plans. Monthly reporting reviews allow us to determine what's worked best from the previous month and suggest areas of improvement for the following month.


 
 

 


 

Comments

Post a Comment

Popular posts from this blog

WELCOME TO THE NEW SHARING ECONOMY

I recently asked my taxi driver what he thought of Uber . His response?: “I love it, it costs me an arm and a leg to rent this taxi. I’ve been driving for 8 hours already and haven’t earned enough yet to cover the overhead of renting this taxi from the owner. The next four hours of my night are crucial to me making a profit.” Just imagine what that looks like for a minute. You go into your office, grab a coffee and start your day. At noon your boss says, ok you can start getting paid for your work now, we’ve covered the cost of your desk and computer for the day. In Vancouver, we are the only city who successfully kicked Uber out, much to the chagrin of the users (want to do something about it? click here ). If you live or have lived in Vancouver, you know how challenging the taxi situation is here – good luck getting a taxi out of gastown on a Saturday night. Uber allows anyone with a clean car and a good attitude to sign up for the app (following a background c...
Read more

PITCH PERFECT

Newspapers are getting thinner. Pitches happen over Twitter.  Advertorials are disguised as editorials . There's no question that the media landscape is changing. So how do we keep up in an ever competitive landscape? Build relationships.  Get to know the reporter or influencer, customize your approach and make sure you are well versed on their beat. Knowing a reporter's general likes and dislikes will help to build a strong relationship with them. I love the example of a a friend who was tirelessly pitching a reporter over email. Hearing nothing after multiple attempts, she dug deeper into the reporter's background. Discovering they had a mutual love for Seinfeld she changed her subject line to, "They're real and they're spectacular" and got a reply within minutes, resulting in a feature story. Craft your story . You have one, you may just need some help unearthing it. Your story will be a part of your pitch going forward so consid...
Read more

HOW TO WORK WITH INFLUENCERS

Influencers are everywhere. So much so, they’re now a mainstream marketing avenue. When collaborating with influencers how you work with them is as important as who you choose to work with. Influencers fall somewhere between celebrity and traditional media outlets. They navigate the challenges of monetizing on a channel where they have built up an authentic following. For longevity, smart influencers know they need to stay true to their audience and personal brand. There are no advertising guidelines, no set rates and the working parameters vary from person to person. So when embarking on an influencer program (paid or not) it is important to consider how and where your brand will show up. As a brand, a great way to get the most out of working with influencers is by creating experiences for them. Influencers are always looking for opportunities to create content and share details of their day. Tarte Cosmetics takes influencers on trips to a beautiful, exotic location a few times a...
Read more